Today we got the awesome news: after a three-month campaign supported by more than a million people worldwide, LEGO has announced it will not renew its contract with Arctic destroyer Shell.

106392_171623|106392_171623|LEGO Figures Blockade Shell Service Station in Sydney|'Thank You' from the Crew of the Esperanza|'Save the Arctic
||Greenpeace activists in LEGO figure costumes take to the streets of Sydney to demand an end to the partnership between LEGO and Shell. The figures are shown preparing their materials, on their way to the protest, at a Shell service station, returning to work and then calling friends to tell them about the next event. The action is part of a global campaign targeting LEGO, the world’s biggest toy company, to stand up for Arctic protection by ditching Shell as a business partner and take an active stand against Arctic oil destruction.|Greenpeace Esperanza crew members form hearts with their hands to say ‘Goodbye and Thank You’ to supporters. The crew has been in the Indian Ocean to peacefully tackle unsustainable fishing.|Greenpeace creates a protest scene with LEGO figures, against a model SHELL oil platform, in the popular Legoland theme park in Denmark. Greenpeace is urging LEGO to cut ties with Shell and help ‘Save the Arctic.” For the last few years Shell has been using LEGO’s brand to clean up its image as an Arctic oil driller. 16 million Shell branded LEGO sets have been sold or given away at petrol stations in 26 countries. It’s not only helped Shell sell more petrol (7.5% rise during the promotion) it is also starting to build brand loyalty with the next generation of consumers, voters, investors, business leaders and politicians. That’s why Greenpeace asks LEGO: If you want to stop Arctic oil drilling, you have to cut your ties with Shell.|

This is fantastic news for LEGO fans and Arctic defenders everywhere. And it’s a huge blow to Shell’s strategy of partnering with beloved brands to clean up its dirty image as an Arctic oil driller.

So how did we win this victory for the Arctic? Let’s take a look back at the top five moments of our campaign:

1. The most viral video in Greenpeace history

A hot tub, a Game of Thrones character, a very sad polar bear, and the most depressing version of the most upbeat song you’ve ever heard. With massive media attention and almost six million views, the video was briefly taken down from YouTube due to a “copyright” claim, but was reposted after 18 hours of massive public outcry.

2. Children play to protest

'Save the Arctic' Kids LEGO Protest at Shell HQ in London. Children are having a picnic with a giant Lego cake after their protest outside the Shell HQ. 07/29/2014 © Elizabeth Dalziel / Greenpeace

LEGO’s youngest fans took matters into their own hands – literally. Dozens of children built giant Arctic animals out of LEGO on the doorstep of Shell’s London HQ, in playful protest of their favorite toy’s partnership with the oil company planning to drill the Arctic.

3. Rise of the LEGOlution

LEGO Figures Blockade Shell Service Station in Sydney. 07/24/2014 © Greenpeace / Abram Powell

From Hong Kong to Paris to Buenos Aires, miniature LEGO people held small but furious protests against their LEGO bosses’ partnership with Shell. Many recreated famous protests at international landmarks, and the LEGOlution soon spread across the world.

4. Party in LEGOland

Action against Shell at LEGOLAND in Denmark. 08/07/2014 © Greenpeace / Uffe Weng

Tiny LEGO climbers held a daring protest at a Shell gas station in Legoland in Billund, Denmark.

5. 1 million people speak out

Thanks a Million LEGO

After just three months, over one million people worldwide had emailed LEGO to ask it to end its inappropriate deal with Shell, showing the incredible strength and unstoppable power of our global movement.

We’re super happy LEGO has finally decided to do the right thing. It’s a massive victory for the million people globally who called on LEGO to stop helping Shell look like a responsible and caring company – rather than a driller intent on exploiting the melting Arctic for more oil.

To maintain respectability in the face of growing opposition to Arctic drilling, Shell needs to surround itself with decent and much loved brands – museums, art galleries, music festivals, sports events. LEGO’s announcement is an important step towards blowing Shell’s cover.

But now that LEGO has quit Shell it’s time for Shell to quit the Arctic. The oil giant recently announced its plans to drill in the Alaskan Arctic in 2015. Meanwhile the Arctic sea ice cover reached one of its lowest points on record this year. Time is running out to save the Arctic, and the time for urgent action is now.

Ian Duff is an Arctic Campaigner at Greenpeace UK.