Every second a native animal is killed by deforestation. Together we can stop this. Donate now.
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In making a donation to Greenpeace Australia Pacific, you will be providing us with your personal information. We may use your information to enable us to process your donation, communicate with you about your donation and inform you about our campaigns. Your information is safe and secure with us – for more information please see our Donor Collection Notice and Privacy Policy.
Every second counts
The primary cause of this globally-significant destruction is bulldozing to create new pastures for beef cattle.
Right now, the beef industry is fuelling wildlife destruction in Australia, and corporations like Coles are falling short on the deforestation front and lack clear and transparent policies. The stakes are high, and the time for action is now.
Today, you can help stop it.
The impact of Greenpeace donors
For 50 years, Greenpeace has protected our planet by challenging the fossil fuel industry, transitioning Australia to renewable energy, safeguarding oceans and forests, and defending democracy through non-violent action. Our campaigns are 100% funded by individuals like you.
You can help stop deforestation by the end of 2025
$15
Can help train campaigners and volunteers to make sure our demands to end deforestation are heard
$25
Can pressure the biggest beef buyers to commit to deforestation free policies through communications and strategic meetings
$35
Can call out corporations like Coles publicly to pledge to take deforestation off the menu
Save my future
The beef industry is the number 1 driver of deforestation in Australia. While big corporations keep buying their beef from well-known deforestation hotspots, the carnage will continue. We need these big, profit-hungry businesses to commit to buying only beef without bulldozers.
With your help, we can take extinction out of the supply chain.
Image digitally produced
What's our beef with Coles?
Coles has the second largest share of domestic beef sales in Australia. Because of this, Coles has a huge responsibility to eliminate deforestation from its supply chain, and commit to only sourcing deforestation-free beef.
Coles is the only major supermarket in Australia without a deforestation policy - both Woolworths and ALDI have made deforestation commitments. It's time for Coles to do the same.
Together, let's hold the industry accountable and safeguard our precious forests for future generations.
The lives at stake
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Common name: Koala
In February 2022, the koala was listed as Endangered in QLD, NSW and ACT under the Environmental Protection and Biodiversity Conservation Act. In 2020, a NSW parliamentary report found that if stronger environmental laws are not introduced, koalas will become extinct in NSW by 2050. The survival of this iconic species depends on a transition away from deforestation. -
Common name: Northern Hairy-nosed Wombat
The Northern Hairy-nosed Wombat is one of the world’s most critically endangered species, and Queensland’s most endangered mammal. This creature once existed in a broad range of habitat across three eastern mainland states. Now, its population is restricted to only two sites in Queensland. There are currently only 315 Northern Hairy-nosed Wombats left on the planet. -
Common name: Mahogany Glider
Mahogany gliders are restricted to the southern Wet Tropics of north Queensland. They depend on open forest or woodland to move freely. Over 80% of the Mahogany gliders’ habitat has been cleared for sugar cane, plantation pine, bananas and cattle. It is now one of Australia’s most threatened mammals, with only around 1,500 left in the wild. -
Common name: Spotted-tail Quoll, Tiger Quoll
The largest native carnivore left on the mainland, the Spotted-tail Quoll is the closest surviving relative to the Tasmanian Tiger. Since colonisation, logging, land-clearing, bushfires and introduced species have seen quoll populations decline. Researchers estimate that quoll numbers have reduced by 50-90% on the Australian mainland. There are estimated to be around 14,000 left in the wild.
Help make the beef industry deforestation free.
If the beef industry were to go deforestation-free, it would be the single biggest step towards our ambitious goal of making Australia free from deforestation by the end of 2025.
With supporters like you beside us, Greenpeace has pioneered successful campaigns targeting companies involved in energy, logging, palm oil and soy supply chains.
The beef supply chain in Australia has never faced a full-scale NGO public campaign before. With you beside us, we know we can win this fight too.
With your support, Greenpeace can:
- Demand that Coles only purchase beef without bulldozers
- Pressure the beef industry to commit to completely deforestation free production
- Reveal the true impact of deforestation on our native wildlife
- Drive political will to close loopholes allowing for the death and destruction in our forests