Press release – 26 April, 2017Drops of water will slow down in real time and even drip backwards for shoppers outside Pitt Street Mall in Sydney as part of an installation to raise awareness of climate change.The standing exhibit has today been erected in front of Westfield, showing a polar bear perched atop a slowly melting iceberg along with a message inviting passers-by to commit to take action on climate change.
The drips steadily erode the polar bear’s home until one of the passers-by interacts with the display, at which point the drips begin to slow down in the air until they are frozen perfectly still and even reverse to flow back up into the iceberg.
“One of the challenges of climate change is that people find it difficult to see the effect their efforts have on such a huge, global problem,” Greenpeace campaigner Nic Seton said.
“Today we are excited about the opportunity to show people how their actions can quickly add up to slow, freeze, and even begin to reverse the damage done to our environment.
“As a passer-by gets involved, the melting starts to slow down.  And as more and more people get involved, their efforts make a visible difference in the fight against climate change.”
Greenpeace worked with Ogilvy Mather Singapore to conceptualise and build the reverse climate change interactive display.
For interviews, pictures, and video contact:
Simon Black
Greenpeace Senior Media Campaigner
0418 219 086 /